PROBLEMS

The primary purpose of this website is to persuade consumers that Samsung’s 3D TV experience is superior to standard HD TV and lead them to the conclusion that they want to purchase one. To do this, this website must reflect the beauty and usability of the product, delivering a user experience that draws consumers both through the content and its visual presentation. The information should be clear and concise yet engaging; where other commercial websites inform, this site must entertain as well, making the user want to keep reading, looking, and exploring.

SOLUTION

‣   To inform consumers about the benefits of 4K UHD TV and the 3D entertainment experience it delivers.

‣   To clearly communicate product features and specifications; consumers should understand the models available, the difference between them, how they integrate with other home entertainment system components.

‣   To persuade consumers to purchase a Samsung 4K UHD JS series TV and enjoy this experience for themselves.

‣   To deliver this information through an immersive, interactive experience that consumers will find simple and fun.

METHODOLOGY

Heuristic Evaluation, Target Audience, Competitive Analysis, Prototyping, SWOT

TARGET AUDIENCE

PERCEPTION

TONE, GUIDELINES, AND MEASURABLES

COMPETITIVE ANALYSIS

COMPETITOR MATRIX

TASK FLOW

INFORMATION ARCHITECTURE

SITEMAP

LO-FIDELITY WIREFRAMES

HI-FIDELITY WIREFRAMES

USABILITY PLAN

COMMUNICATION PLAN

PROJECT SCHEDULE

CONCLUSION