PROJECT SUMMARY
The potential of backpack lies in materials that change state, or that are designed to have unusual properties, combined with electronic devices. With that in mind I envision what backpack of the future might look like, how does it work, and how does it react to other people.
PROBLEMS
Fashion-oriented people are sensitive to what they wear because they use fashion as a form of self-expression. Backpack is universal accessory that elevates fashion style, but it is hard to match your backpack with many other different styles of fashion.
SOLUTION
Omnibag is a smart backpack that can customize with changing colors, patterns, and pre-made designs by its connection to a smartphone or smartwatch. Omnibag is designed with innovative technology for people who want to be more expressive as an universal accessory. One essential feature is that Omnibag reacts depends on your geolocation for functional use. Omnibag is truly an irreplaceable and sustainable product that will replace more than hundreds of bags.
METHODOLOGY
Generative Research, Persona, User Interviews, Prototyping, Participatory Design, A/B Testing, Usability Testing, Internet of Things
VISION BOARD
CORE VALUES
EMPATHY MAP
S.W.O.T
COMPETITIVE ANALYSIS
COMPETITIVE MATRIX
STAKEHOLDER MAP
POSITIONING STATEMENT
CUSTOMER JOURNEY MAP
PERSONA
STORY BOARD
BRAND IDENTITY
Testing Plan
Initial Paper Prototype
App Development
Backpack Design
PROTOTYPE SYSTEM DIAGRAM
